Earlier this month, Sony announced the latest addition to its full-frame mirrorless interchangeable lens camera lineup. The successor to the Sony 7 II, the Sony 7 III is set to be available on April 10, 2018. The model is described by Sony as being a basic model, though it does share a number of features with high-end models from the Japanese company.
Flexible Exposure Mode
Whether you're looking for a new full frame mirrorless camera or you're just looking to upgrade from your current model, the Sony Alpha A7 III may be worth considering. It's an entry-level camera that offers an impressive level of features for its price. It's also one of the first mirrorless cameras to come with two SD card slots.
The new Sony Alpha A7 IV is a mid-range 35mm full frame mirrorless camera. It's built on the same BIONZ XR processor found in the flagship A7 III, but has a higher resolution chip. It's also equipped with a new 33-megapixel EXMOR R back-illuminated full-frame sensor. It has a larger buffer and a better image stabilizer, both of which help it to outperform its predecessor.
It's got a lot of good features, including a 5-axis image stabilization system and 10-bit 4:2:2 video recording. The camera is also loaded with a range of custom settings and picture profiles. This includes a 10-bit SQ mode, which offers a bit depth of 10MP, and a separate Photo/Video/S&Q switch that lets you switch between Auto and Manual modes.
The new Sony A7 IV has a new BIONZ XR processor that is 8 times faster than the BionZ X found in the A7 III. It also has a native ISO range of 50 to 204,800, which is higher than the ISO range of the A7 III. This is great news for those photographers who need to shoot in extremely low light. The new chip also has a 27% increase in resolution.
The new Sony A7 IV comes with a large shutter release button that sits on a wider handgrip. It's also equipped with a dedicated AF illuminator.
APS-C modes
APS-C modes on Sony 7 III are a big deal, because they allow users to get three times more photos. They also come with a number of features that will appeal to many photographers, including a mechanical shutter, an active stabilization mode, and a redesigned body.
Among the most impressive features of the a7 III are the 2.36 million dot OLED viewfinder, the 299 phase detection points, and the 10 frames per second continuous shooting. They both come with 5-axis in-body image stabilization.
The a7 IV has several other notable features, including a vari-angle display, a new touch-friendly menu, a full-size HDMI Type-A port, and the ability to record 4K/60p without cropping. It has also gained a few notable improvements in body design, controls, and autofocus. These include a redesigned lens mount, an improved shutter release, and a more accurate and faster autofocus system.
The a7 IV has a mechanical shutter that closes to protect the sensor when the camera is turned off. It also has a variable shutter, which allows users to check flickering on the monitor. Its other notable features include the new Real-time Eye AF feature, which helps the camera stick to a subject. It also includes an algorithm for animal tracking.
The a7 III's exposure compensation dial is pretty clear, but the a7 IV's is fully customizable. The a7 IV has a lock button on top of the dial, which can be used to keep it from shifting while shooting. It also comes with a custom-button, which can be programmed to activate the Eye-AF Tracking feature.
Among the a7 IV's most impressive features is the XAVC HS codec, which can encode every frame separately and has twice the compression efficiency of AVC/H.264. This results in smaller file sizes and superior image quality.
Low-light performance
Among the many great features of the Sony A7 III is its superb low-light performance. It is one of the best 24-megapixel full-frame cameras available and offers outstanding performance up to ISO 12,800.
It also provides excellent dynamic range for a full-frame camera. Compared to the A7 II, the A7 III offers a 0.5-stop advantage at lower ISOs and a 1-stop advantage at higher ISOs. This is a big advantage because it helps you capture bright images in near-darkness.
Its autofocus is also very fast, especially in very low light. The camera also has the ability to detect up to eight faces in a scene. This feature makes it easy to track subjects and ensures that the focus is on them.
It is also a good option for customers who are looking for a low-light video camera. Its high resolution viewfinder and mind-blowing electronic viewfinder are both incredibly useful. It is also capable of taking superb 1080p video in low-light conditions.
The camera has excellent low-light autofocus and image stabilization. It also has a good set of controls. It has an improved menu system, better touch controls, and CFexpress Type-A support.
It has a new touch menu and a variety of features borrowed from the A7S III. The camera also has an updated body. It has a larger grip to accommodate bigger batteries. It also has a vari-angle display and Bird Eye-AF.
The A7 III has an electronic viewfinder with 9.4M-dots of resolution. It has a mechanical shutter. It also has an HDR mode that takes three images in rapid succession. It microaligns the overlaid images and saves a composite image.
It can also take videos up to 60 frames per second in slow motion. It is also compatible with uncropped 4K footage.
Customizable features
Having a large number of customizable features can make a camera more fun and intuitive to use. The Sony A7III is no exception. The octo-comparison to its predecessors is the most advanced entry-level full-frame mirrorless camera on the market. The A7III has the following features: a 24.2-megapixel back-illuminated full-frame sensor, 10 frames per second, a 693 phase-detection autofocus system, internal 4k video, a 1080p video mode, a built-in focus magnifier, an exposure compensation dial, a touch screen, two SD card slots, and a USB 3.0 port.
To make the most of the camera's features, you'll want to take advantage of the menu. This is a multi-tab menu system which includes a custom Operation1 page and an Advanced Menu option. The advanced menu allows you to customize buttons and dials to suit your needs. The most interesting part is that you can assign different roles to the same button.
The A7III also has a couple of other notable features. One of the more impressive features is the ability to save settings to your memory card. This is particularly useful if you have a dual camera setup. The other major benefit is that you can import GPS data using the Sony Play Memories App. This jpeg file transfer feature makes it easier to transfer photos between your A7III and your smartphone.
The A7 III's menu also features a nifty small screen that displays the information you need to know. This is the most comprehensive menu system in the A7 series and features twelve customizable buttons. The center button can be used to select a dial setup option. If you do decide to change a function, the best advice is to only change a few at a time.
Autofocus
Among the most important features of Sony A7 III is its autofocus system. The AF system is inherited from the a9 model and offers fast, precise autofocus. The camera also uses a full-frame sensor and has low noise properties. Its performance is better at higher ISO levels in low light.
The autofocus system has 693 phase-detection AF points, which are more than those of its competitors. Its autofocus system covers 93% of the frame, making it useful in a variety of situations. The AF system is configurable and enables users to select their own AF point, orientation, and sensitivity. The AF system also offers six different focus area options: Wide (all points active), Center, Expand Flexible Spot, Mid Continuous, Lo Continuous, and Fast Continuous.
The Sony a7III has a rubber grip that provides good grip around the body. Its buttons are located just right of the viewfinder and are easily accessible with the thumb. It has a larger EVF, as well as five-axis in-body image stabilization.
The autofocus on Sony A7 III is highly effective and capable of tracking subjects in a variety of situations. It also has a mechanical shutter that can close to protect the sensor.
The Sony A7III is a generalist camera. Its feature set is a bit lacking, but it offers some advanced features and has better image quality than you might expect from a budget camera. It can produce images that are detailed and color accurate. It is not weather sealed, so it is not the best choice for wildlife photography.
The Sony A7 IV is a significant upgrade over the Sony A7 III. It offers a larger body, improved autofocus, and an improved menu system. It also adds Real-Time Tracking in video mode.